The Designer

Jonelle Maira hails from upstate New York where the lush, natural environs of Lake Ontario clash with the gritty streets and urban experience of her life in New York City. It is this "clash" that provides the basis for her designs. The juxtaposition of these two elements are what give her jewelry it's signature "elegant, yet tough" look.

Trained in both traditional and fashion illustration at New York's Fashion Institute of Technology, Jonelle Initially worked as a freelance writer and illustrator, however she felt compelled to move her art in a more practical direction. She wanted to create art that served a purpose, this is what pushed her aesthetic towards jewelry design. In her eyes, each unique piece of jewelry is a work of "mobile art". Jonelle has lived and worked in New York City since the summer of 2000. Drawing inspiration from all aspects of her surroundings, jonelle mingles contemporary devices with the charm of curious vintage objects and antiquities.

   Poison Apple NYC is an independent label focusing on unique, limited edition items. Each piece is carefully made by hand, one at a time with close attention to detail in her New York studio. The designs reflect a talismanic quality and as well a timelessness, evident in the handmade aesthetic and emphasis on detail. When you purchase a piece of Poison Apple NYC jewelry, you are getting something truly special to keep for years to come. In the past  she has expanded her design to encompass a line of one of a kind couture cuffs as well. Her work has been received enthusiastically both in the U.S. and internationally, and has earned her accolades in BUST Magazine.

"Walking a tightrope between hard core and high fashion, Poison Apple NYC offers a touch of class to the tough chicks out there and a dab of danger to the debutantes." - Jack Beebee - San Diego, California